Swansea City Foundation Marks Black History Month With Kicks Event 2026

Key Points

• Swansea City AFC Foundation brought participants of Premier League Kicks to the Swansea.com Stadium for the month of Black History in October half-term holiday.
• A workshop about racism, discrimination, stereotypes and community action was delivered by Show Racism the Red Card Wales.
• The educational session was connected with the Premier League’s campaign “No Room for Racism” and Show Racism the Red Card Wales’ Month of Action campaign.
• Tom Knight, Campaign Worker of Show Racism the Red Card Wales, said that these two organisations worked jointly to educate young people and give them a chance to fight against racism.
• Participants took part in a tour of the stadium and activities in the Family Zone at South Stand.
• South Wales Police had an awareness stall regarding identifying, challenging and reporting hate crime.
• Paul Smith from South Wales Police urged everyone who experienced hate crime or witnessed hate crime to report it.
• After that, there was a visit to Joma High Performance Centre and watching the match of Swansea City Under-21s winning over Charlton Athletic 3-2.
• The Foundation said that this event represented the principles of using football to encourage equality, inclusion, confidence, relationships and life skills.

Swansea (Wales Times) October 27, 2026 — uk/local/swansea/">Swansea City AFC Foundation has marked Black History Month by bringing young people from its Premier League Kicks programme to the Swansea.com Stadium for a day of anti-racism education, community engagement and football.

As reported by Swansea City’s official website, the event took place during October half-term and brought together participants from across the Foundation’s Premier League Kicks sessions. The programme focused on equality, respect and inclusion, both on and off the pitch.

What happened at the Premier League Kicks workshop?

Show Racism the Red Card Wales led an interactive workshop examining racism, discrimination and their effects on individuals and communities. According to the club’s report, the session encouraged young people to hold meaningful discussions, challenge stereotypes and consider how they could help tackle discrimination and promote positive change locally.

The workshop formed part of Show Racism the Red Card Wales’ Month of Action and was linked to the Premier League’s No Room For Racism campaign. The Month of Action is an October campaign in which clubs across Wales use football and sport to stand against racism and promote inclusion.

What did organisers say about the event?

Tom Knight, Campaign Worker at Show Racism the Red Card Wales, said the organisation supported Premier League Kicks participants with anti-racism education connected to the Premier League’s No Room For Racism campaign.

As reported by Swansea City’s official website, Knight said: “It’s essential that organisations like Swansea City FC, Swansea City Foundation, Show Racism the Red Card and Premier League Foundation work collaboratively to tackle societal issues together. We educated and empowered the young people to challenge racism, providing them with the tools to promote equality and create positive, lasting change both on and off the pitch.”

How did young people experience Swansea.com Stadium?

After the workshop, participants received a behind-the-scenes tour of the Swansea.com Stadium, the home of Swansea City. The club said the visit gave the young people a unique opportunity to explore the stadium.

The group also used the Family Zone in the South Stand, where they took part in activities and socialised with other Premier League Kicks participants. The Foundation described the day as combining educational messages with memorable football experiences.

What role did South Wales Police play?

South Wales Police attended the event and hosted an awareness stand aimed at helping young people recognise, challenge and report hate crime. Officers spoke with participants about the impact of hate crime, the importance of speaking out and the support available to people who experience or witness discrimination.

Paul Smith, of South Wales Police, said it was a pleasure to attend the Premier League Kicks Stadium Day alongside Show Racism the Red Card. He said the young people who attended were engaged, shared knowledge and learned how to challenge racism appropriately.

As reported by Swansea City’s official website, Smith said: “We encourage anybody who has experienced or witnessed hate crime to report it. Reporting hate crime helps us support victims, support communities, and take action against offenders.”

How did the day finish?

The event concluded at the Joma High Performance Centre, where participants watched Swansea City Under-21s face Charlton Athletic. Swansea City’s Under-21 side won 3–2 in what the club described as an entertaining match.

The Foundation said the fixture provided a fitting end to a day that combined important educational messages with football. It added that initiatives such as Premier League Kicks continue to give young people opportunities to develop confidence, build relationships, gain life skills and make a positive difference in their communities.

Background of the development

Premier League Kicks is a community programme delivered through football clubs and their foundations, using football and related activities to engage young people and provide opportunities beyond the pitch. Swansea City AFC Foundation said the latest stadium day reflected its ongoing commitment to inclusion and positive community opportunities.

Show Racism the Red Card Wales runs an annual Month of Action each October, working with clubs and partners to raise awareness of racism in sport and society. The charity says the campaign uses football’s reach to promote inclusion and challenge racism across Wales.

Swansea City has previously supported the campaign through matchday activity and community education. In 2024, the Foundation hosted a Show Racism the Red Card workshop at the stadium for Premier League Primary Stars participants as part of Black History Month.

Prediction: how this development can affect young people and the local community

The event is likely to strengthen the link between Swansea City AFC Foundation, local young people and community organisations working on equality and safety. By combining practical football activity with anti-racism education and police engagement, it gives participants direct access to information about discrimination, hate crime reporting and available support.

For Premier League Kicks participants, the stadium visit may reinforce the programme’s wider purpose: building confidence, relationships and life skills through football. The Foundation’s stated aim is for young people to apply these lessons in their own communities, which could support more informed conversations around racism and inclusion.

For South Wales Police and partner organisations, continued attendance at community football events may help maintain a visible, approachable presence among young people. The event also signals that anti-racism work in Swansea is being delivered through collaboration between the football club, its Foundation, an anti-racism charity, the Premier League and local policing.