North Wales Bakery Reopens After £27m Wrexham Investment 2026

Key Points

• The Jones Village Bakery has relaunched its new £27 million bakery in Wrexham, almost seven years after its flagship bakery was ravaged by fire.
• This new bakery is referred to as one of the most technologically advanced facilities of its kind in Europe.
• Bread making has been resumed at the Wrexham Industrial Estate site.
• The fire in 2019 left the original bakery in a state of rubble and twisted metal.
• Since the fire, Jones Village Bakery has managed to triple its turnover.
• The number of employees in the company has jumped from around 500 to over 1,200.
• The latest investment has seen 75 new job creation in the company, out of which 30 are for the new bakery.
• Nigel Williams, Councillor and Lead Member for Economy, Business and Tourism of the Wrexham County Borough Council, visited the facility.
• Speaking of the relaunched bakery, bakery manager Jac Griffiths who joined the firm as a 16-year-old summer employee expressed his pride in seeing the site reborn.
• The relaunched production line aims to ensure future product development and new markets entry.

Wrexham (Wales Times) September 16, 2026 — The North Wales bakery has resumed production at a new £27 million facility seven years after a devastating fire destroyed the company’s flagship site on uk/local/wrexham/">Wrexham Industrial Estate.

The state-of-the-art bakery has been built on the same site where the 2019 blaze caused extensive destruction. According to the Daily Post report, the fire reduced the facility to rubble and twisted metal, creating one of the most difficult periods in the company’s history.

The reopening marks the return of bread production to the Wrexham site and represents a major stage in Jones Village Bakery’s recovery. The facility has been described as the most modern bakery in Europe, with new machinery designed to improve production capacity and support the development of new products.

For the company, the return to baking at the site is both a commercial development and an emotional milestone. The business continued operating and expanding after the fire, despite the scale of the damage. Since 2019, its turnover has tripled, while its workforce has grown from approximately 500 employees to more than 1,200.

The latest investment has also created 75 jobs across the wider business. Thirty of those positions are located at the new bakery, strengthening employment at the Wrexham site and contributing to the local economy.

Why is the reopening significant for Jones Village Bakery?

The reopening is significant because it restores production at the location destroyed by the 2019 fire while establishing a substantially upgraded manufacturing operation.

The new bakery is not simply a replacement for the building that was lost. It includes next-generation machinery and has been designed to provide the company with additional opportunities for innovation. Jac Griffiths, the bakery manager, said the new production equipment was “the best in the business”, according to the Daily Post.

Griffiths also said the machinery had been installed with future development in mind. He explained that the production line had been “future-proofed” to allow Jones Village Bakery to create new products and enter new markets.

That capability could give the company greater flexibility as it develops its product range. It also means that the new facility is intended to support the company’s longer-term growth rather than only restore the output lost in the fire.

The facility’s reopening also demonstrates the scale of the company’s expansion since the disaster. Rather than contracting after the fire, Jones Village Bakery has increased both its workforce and turnover. The figures reported by the Daily Post indicate that the company now employs more than twice as many people as it did in 2019 and generates three times the turnover.

What did Wrexham council say about the new bakery?

Councillor Nigel Williams, Wrexham County Borough Council’s Lead Member for Economy, Business and Tourism, was among the first visitors to the reopened site.

As reported by the Daily Post, Williams described the development as a “phoenix rising from the ashes”. He acknowledged that the phrase could be considered a cliché, but said it accurately reflected the company’s progress from the destruction of 2019 to its current position.

Williams said the company had more than doubled its workforce and trebled its turnover since the fire. He added that less resilient businesses might not have survived such a setback.

According to the Daily Post’s report, Williams also referred to the company’s commitment not to make redundancies following the fire. He said that commitment had been repaid through the loyalty of employees and described the company’s progress as inspiring.

The councillor further said that Jones Village Bakery still retained a family feel, despite employing about 1,200 people. His comments highlighted the importance of the bakery not only as a private business but also as a significant employer in the Wrexham area.

How did employees respond to the rebuilt site?

Jac Griffiths said he was “incredibly proud” to see the site transformed after the devastation caused by the fire.

Griffiths joined the company as a 16-year-old summer worker and later became bakery manager. His connection with the business gives him a direct perspective on the company’s development, from its earlier operation to the new facility.

He described the reopening as a “special, special time” for Jones Village Bakery. His comments reflect the personal significance of returning to the same location where the company suffered a major loss seven years earlier.

Griffiths also praised the technology installed at the new bakery. He said the equipment represented the next generation of bakery machinery and would give the company an opportunity to develop products and enter markets that might not have been accessible through the previous facility.

The comments suggest that employees view the project as more than a construction or investment programme. The rebuilt site represents continuity with the company’s past while also creating a platform for future expansion.

What jobs has the £27m investment created?

The £27 million investment has created 75 jobs across the Jones Village Bakery business, including 30 at the new bakery.

The new roles increase the company’s employment contribution in Wrexham and form part of the broader expansion that has seen its workforce rise to more than 1,200. The reported figures show that employment has increased substantially since the 2019 fire, when the company employed about 500 people.

The employment growth is notable because the fire initially threatened the company’s principal production site. The business nevertheless maintained its operations and avoided the redundancies that employees and local representatives may have feared after the disaster.

Williams said the company had pledged at the time that there would be no redundancies. The Daily Post reported that he regarded the company’s subsequent growth and staff loyalty as evidence of the strength of that commitment.

The 30 jobs located at the new bakery may also support the operation of the upgraded machinery and production lines. However, the report does not provide details about the specific roles, salary levels or recruitment timetable.

What technology is being used at the new facility?

The bakery includes state-of-the-art equipment intended to increase the company’s ability to produce and develop bakery products.

Griffiths said the machinery was “the best in the business” and described it as “next generation”. He also said the production line had been future-proofed for innovation.

The reported purpose of the new equipment is to provide the bakery with greater scope to create new products and enter new markets. This indicates that the investment has been planned around long-term commercial development rather than simply replacing the machinery lost in the fire.

The Daily Post report describes the facility as the most modern bakery in Europe. The report does not set out a technical comparison with other European bakeries or provide detailed specifications for the machinery, so the description should be understood as the company’s or report’s characterisation rather than a separately verified industry ranking.

The use of advanced machinery could nevertheless improve production efficiency and help Jones Village Bakery respond to changes in consumer demand. It may also allow the business to broaden its product range while maintaining production at scale.

What happened in the 2019 Jones Village Bakery fire?

The original Jones Village Bakery site in Wrexham was destroyed by a major fire in 2019.

Images included in the Daily Post report showed the condition of the site the day after the blaze, including rubble and damaged metalwork. The fire caused extensive destruction to the flagship bakery and forced the company to rebuild its operation.

The reopening comes seven years after the incident and closes an important chapter in the company’s recovery. The new building has been constructed on the same site, linking the current operation directly to the facility that was lost.

The report does not provide further details about the cause of the fire, the emergency response, insurance arrangements or the precise financial cost of the original damage. It focuses instead on the company’s recovery, expansion and return to production.

What could the new bakery mean for Wrexham?

The new bakery strengthens Jones Village Bakery’s position as a major employer and business in Wrexham.

The facility brings a substantial private-sector investment to Wrexham Industrial Estate and creates 30 jobs at the bakery, alongside a further 45 roles across the wider business. Its operation also supports the continuation of bread production at a site with a long-standing connection to the company.

The company’s growth from around 500 employees to more than 1,200 demonstrates the scale of its expansion since the fire. Tripled turnover further indicates that the business has increased its commercial activity during the same period.

For the local authority, the project aligns with economic development objectives because it combines capital investment, employment creation and industrial production. Williams’s attendance at the site reflects the council’s interest in the bakery’s role in the local economy.

The impact will depend on how quickly the new facility reaches its planned production capacity and whether the company successfully develops new products and markets. The report confirms the intention to pursue those opportunities but does not provide sales forecasts or detailed expansion targets.

Why did Jones Village Bakery continue growing after the fire?

Jones Village Bakery continued growing despite the destruction of its flagship site and the disruption caused by the fire.

The company’s reported performance since 2019 includes a tripling of turnover and an increase in staffing from 500 to more than 1,200. Those figures show that the business maintained its development during the seven-year period between the fire and the reopening of the rebuilt bakery.

The Daily Post report also highlights the company’s decision to avoid redundancies after the blaze. That approach preserved employment and may have helped retain the skills and experience needed to rebuild the operation.

The continued family character of the business was also emphasised by Williams. Although the company now employs approximately 1,200 people, he said it still had a family feel.

The reopening therefore combines several developments: the restoration of production at the destroyed site, the construction of a modern facility, the creation of new jobs and the continuation of a growth strategy that was already under way after the fire.

What has been confirmed about the new bakery?

The confirmed details reported by the Daily Post are:

• Jones Village Bakery has opened a new £27 million bakery in Wrexham.
• Production has resumed at the site destroyed by fire in 2019.
• The new facility has been described as the most modern in Europe.
• Seventy-five jobs have been created across the business, including 30 at the bakery.
• The company now employs more than 1,200 people, compared with about 500 in 2019.
• Turnover has tripled since the fire.
• New machinery is intended to support innovation, new products and entry into new markets.
• Councillor Nigel Williams visited the site and praised the company’s recovery.
• Bakery manager Jac Griffiths described the reopening as a particularly significant moment for the business.

The published report does not state the bakery’s annual production capacity, the value of expected sales from new markets, or the timetable for launching new products. Those details have not been added here because they were not included in the available source material.

What is the background to the North Wales bakery development?

The background to the development is the 2019 fire that destroyed Jones Village Bakery’s flagship facility on Wrexham Industrial Estate.

The fire left the site in ruins and forced the company to manage the consequences of losing its principal bakery. Seven years later, the company has returned to production at the same location with a £27 million facility equipped with modern machinery.

The rebuilding follows a period of significant business growth. During that time, Jones Village Bakery increased its workforce from around 500 to more than 1,200 and trebled its turnover. The company also maintained its commitment to avoiding redundancies after the fire, according to remarks reported by the Daily Post.

The new bakery is therefore both a replacement for the destroyed site and an expansion platform. Its design includes production technology intended to support innovation, new products and new markets.

How could the new bakery affect customers, employees and the local economy?

The development could give customers access to a broader range of bakery products if the company uses the new production line to launch new products and enter additional markets.

For employees and jobseekers, the creation of 75 roles provides new employment opportunities, including 30 positions based at the bakery. The long-term effect on employment will depend on whether the company continues to grow and whether future product development increases staffing requirements.

For Wrexham, the investment reinforces the role of Jones Village Bakery as a major local employer and industrial business. The return of production to the rebuilt site may also support activity among suppliers and other businesses connected with the bakery, although the published report does not quantify that wider economic impact.

The main immediate outcome is clear: a site destroyed by fire has returned to operation with a £27 million facility, a larger workforce and machinery designed to support future expansion. The longer-term effects will depend on production performance, customer demand and the company’s success in developing new products and markets.