Run 4 Wales Secures Five-Year Charity Fundraising Extension 2026

Key Points

• Run 4 Wales has renewed its fundraising relationship with Enthuse for another five years.
• The contract will remain in place until 2031.
• The contract involves a number of significant events in Wales, such as the Cardiff Half Marathon and CDF 10K.
• Run 4 Wales collaborates with over 90 charities via its events.
• The charity relationships produce over £4 million annually.
• The amount raised has been increased by 71 per cent within a year.
• The most impressive performance was seen at the Cardiff Half Marathon.
• According to Matt Newman, the chief executive of Run 4 Wales, the objective is to boost the impact of fundraising activities on the charity, the participants, and the supporters.
• According to Eddie Allenby, the general manager of Enthuse, Run 4 Wales events play an important role in charity fundraising plans in Wales and beyond.

Wales (Wales Times) September 17, 2026 — Run 4 Wales extends fundraising partnership with Enthuse for another five years, taking the agreement between the race organiser and the donations, fundraising and event registration platform through to 2031.

The development continues a relationship focused on supporting charitable fundraising connected with Run 4 Wales events. The agreement covers a number of large-scale races and challenges organised across the principality, including the uk/local/cardiff/">Cardiff Half Marathon, CDF 10K, ABP Newport Wales Marathon, Porthcawl 10K, Barry Island 10K and the Dell Technologies Management Challenge.

The extension comes after Run 4 Wales reported a 71 per cent increase in fundraising over the past year. According to the report published by Charity Times, the rise was particularly significant in connection with the Cardiff Half Marathon, described in the article as Wales’ largest fundraising event.

Run 4 Wales has partnerships with more than 90 charities. Collectively, those relationships generate more than £4 million each year through its events, according to the Charity Times report.

The extended agreement means participants in Run 4 Wales events will continue to have access to Enthuse’s fundraising and event-registration services. The platform supports donations and fundraising activity linked to runners, their chosen charities and the people who contribute to their campaigns.

Which Run 4 Wales events are covered by the agreement?

The five-year extension covers several prominent events held by Run 4 Wales across the country. These include:

• Cardiff Half Marathon.
• CDF 10K.
• ABP Newport Wales Marathon.
• Porthcawl 10K.
• Barry Island 10K.
• Dell Technologies Management Challenge.

The events attract participants who raise money for charities as part of their preparation and participation. The agreement therefore affects not only Run 4 Wales and Enthuse, but also the charities, runners, corporate teams, families and supporters involved in the races.

The Charity Times report said Run 4 Wales manages fundraising events across the principality. Its events provide charities with opportunities to recruit supporters, establish fundraising pages and receive donations connected to individual challenges.

By maintaining one partnership across several races, the organisation can provide a consistent fundraising route for participants. Charities can also use the events as part of their wider annual fundraising programmes.

What did Run 4 Wales chief executive Matt Newman say?

Matt Newman, chief executive of Run 4 Wales, said the partnership with Enthuse was intended to maximise the benefits for charities, participants and supporters.

“This partnership with Enthuse is all about delivering the biggest possible impact for charities, participants and their supporters by offering a simple and effective fundraising journey,” Newman said, as reported by Charity Times.

His statement placed the emphasis on the fundraising process used by people taking part in Run 4 Wales events. A straightforward system can help participants create campaigns, share them with supporters and collect donations during their event preparation.

Newman’s comments also highlighted the wider purpose of the partnership. The arrangement is not limited to event administration; it is connected to the amount of money raised for charitable causes through the races.

The reported 71 per cent increase in fundraising over the previous year provides context for the decision to continue the relationship. The growth suggests that charitable fundraising remains a significant part of the participation model surrounding Run 4 Wales events.

What did Enthuse general manager Eddie Allenby say?

Eddie Allenby, general manager at Enthuse, said Run 4 Wales events were an important part of fundraising plans for charities in Wales and beyond.

“We know that Run 4 Wales events are a key part of fundraising plans for local and national charities in Wales and beyond,” Allenby said, according to the Charity Times report.

His comments referred to the range of charities that benefit from the events. Run 4 Wales works with more than 90 charity partners, meaning the events support organisations with different causes, sizes and fundraising audiences.

The statement also indicates that the partnership has relevance beyond individual races. For charities, major sporting events can provide structured opportunities to engage supporters and create fundraising campaigns around shared targets.

Enthuse’s role includes donations, fundraising and event registration services. Continuing the partnership until 2031 gives the platform a long-term relationship with Run 4 Wales and its event calendar.

How much money do Run 4 Wales charity partnerships generate?

Run 4 Wales’ partnerships with more than 90 charities generate over £4 million annually across its events, according to Charity Times.

That figure represents the collective fundraising associated with the organisation’s event partnerships. It includes money raised by participants and supporters for the charities connected with the races.

The reported annual total demonstrates the financial importance of mass participation events to charitable organisations. Runners often use personal sponsorship campaigns to raise donations from friends, relatives, colleagues and wider communities.

The 71 per cent fundraising increase reported over the past year adds further significance to the extension. However, the available report does not provide a detailed breakdown of the total amount raised by each event, charity or fundraising campaign.

It also does not state how the additional money was distributed between individual charity partners. The confirmed information is that the partnerships collectively generate more than £4 million each year and that overall fundraising rose by 71 per cent during the reported period.

Why is the Cardiff Half Marathon significant?

The Cardiff Half Marathon was identified as a major factor in the recent fundraising growth. Charity Times described it as Wales’ largest fundraising event and said the 71 per cent increase was especially noticeable through the race.

The event combines mass participation with charitable fundraising, allowing runners to compete while supporting causes selected through the event’s charity partnerships. Its scale makes it an important platform for charities seeking to reach large numbers of participants and donors.

The continued inclusion of the Cardiff Half Marathon in the Enthuse partnership means runners are expected to remain part of the same fundraising framework under the extended agreement.

The event’s role in the reported fundraising increase may also make it an important benchmark for the wider Run 4 Wales programme. Future fundraising performance could be assessed against the growth achieved during the latest year, although no future targets were included in the report.

What does the partnership mean for charities and participants?

For charities, the extended partnership provides continued access to fundraising activity linked to a group of established Welsh sporting events. The arrangement can help organisations build campaigns around race entries, participant challenges and supporter donations.

For participants, the agreement is expected to maintain a fundraising journey connected with the Run 4 Wales event experience. Enthuse provides the platform for donations, fundraising and event registration, while Run 4 Wales organises the races and challenges.

Supporters also form an important part of the arrangement. They can contribute to campaigns established by participants who are raising money for their chosen charities.

The agreement does not announce new events or disclose changes to the current charity list. The reported development is the extension of the existing partnership for five years, with the relationship now running until 2031.

What is the wider importance of the agreement?

The extension links a long-term event-organising relationship with a fundraising platform that supports charity participation. Run 4 Wales events provide the physical challenges, while Enthuse supplies services used for registration, donations and fundraising.

The arrangement covers events in different locations and over different distances. This gives charities several opportunities to engage with participants, from 10-kilometre races to larger marathon and half-marathon events.

The reported figures also show the scale of the existing programme. More than 90 charity partnerships and annual fundraising exceeding £4 million make Run 4 Wales’ event calendar an important source of charitable income.

The agreement’s five-year duration provides continuity for both organisations. It allows Run 4 Wales, Enthuse and participating charities to plan their fundraising activity around events scheduled through 2031.

Background: What is the Run 4 Wales and Enthuse partnership?

Run 4 Wales manages fundraising events across Wales, including the Cardiff Half Marathon, CDF 10K, ABP Newport Wales Marathon, Porthcawl 10K, Barry Island 10K and the Dell Technologies Management Challenge.

Enthuse is a platform providing donations, fundraising and event-registration services. Through the partnership, participants in Run 4 Wales events can take part in fundraising campaigns connected to more than 90 charity partners.

The original report, published by Charity Times, stated that the partnership had been extended for a further five years. Charity Times attributed comments about the agreement to Matt Newman, chief executive of Run 4 Wales, and Eddie Allenby, general manager of Enthuse. The report did not identify an individual journalist by name.

The extension will continue the partnership until 2031. It follows a reported 71 per cent increase in fundraising over the previous year, with particularly strong growth associated with the Cardiff Half Marathon.charitytimes

Prediction: How could the extension affect charities and runners?

The partnership is likely to give charities continued access to fundraising opportunities connected with major Welsh participation events through 2031. If participation and donor engagement remain strong, the extended agreement could help preserve or increase the annual income generated through Run 4 Wales events.

Runners may benefit from continued access to a familiar registration and fundraising process across the event calendar. Charities could also gain from having a longer period in which to plan campaigns around the Cardiff Half Marathon, CDF 10K, ABP Newport Wales Marathon, Porthcawl 10K, Barry Island 10K and Dell Technologies Management Challenge.

The reported 71 per cent growth creates a positive recent trend, but it does not guarantee that the same rate will continue. Future results will depend on factors including event participation, the number of charity entrants, supporter donations and the effectiveness of fundraising campaigns.

For supporters, the extension means that donations made through campaigns connected with the covered events are expected to remain part of an established fundraising system. The precise financial effect of the agreement cannot be confirmed beyond the reported figures because no future fundraising target or detailed charity-by-charity forecast was provided.