Run 4 Wales and Enthuse Extend Fundraising Partnership 2026

Key Points

• The agreement has been renewed by Run 4 Wales for an additional five years until 2031.
• Enthuse will continue to be the designated digital donations, fundraising and event registration service for Run 4 Wales events.
• This agreement applies to Cardiff Half Marathon, CDF 10K, ABP Newport Wales Marathon, Porthcawl 10K, Barry Island 10K and Dell Technologies Management Challenge.
• Cardiff Half Marathon showed an increase in fundraising of 71% from 2025 to 2026.
• Run 4 Wales partners with over 90 charities that raise more than £4 million per year through the events.
• Enthuse fundraising pages have a co-branding with the charity and event and are incorporated into the event registration so that everyone gets their own fundraising page.
• “Matt Newman, Chief Executive of Run 4 Wales” said “our aim is to make the maximum impact for charities, runners and supporters.”
• “Eddie Allenby, General Manager at Enthuse” said “the renewal comes as a result of the fundraising success seen since we first partnered.”

Wales (Wales Times) October 25, 2026 – Run 4 Wales has announced a five-year extension to its partnership with Enthuse, the digital donations, fundraising and event-registration platform, securing the collaboration until 2031.

The extension continues Enthuse’s role as the official fundraising platform for the full Run 4 Wales event portfolio, including Wales’ largest multi-charity fundraising event, the uk/local/cardiff/">Cardiff Half Marathon. As reported by Business News Wales, the agreement builds on the existing relationship under which Enthuse supports fundraising across all Run 4 Wales events.

Why Has Run 4 Wales Extended The Enthuse Partnership?

The decision follows a strong year of fundraising performance across Run 4 Wales events. Business News Wales reported that the Cardiff Half Marathon saw fundraising rise by 71% between 2025 and 2026.

Charity Times, in a report by Joe Lepper, stated that Run 4 Wales has partnerships with more than 90 charities and that those organisations generate more than £4 million annually through its events. The extension therefore formalises a platform relationship at a time when the organisation says fundraising activity has grown significantly.

What Will Enthuse Continue To Provide?

Under the extended arrangement, Enthuse will continue to provide fundraising pages for charities and participants taking part in Run 4 Wales events. The pages are co-branded with the participant’s chosen cause and the relevant Run 4 Wales event, which the organisations say is intended to increase awareness and brand recognition for charities beyond event day.

The platform is also fully integrated with event registration. According to Business News Wales, this integration is designed to ensure 100% fundraising-page creation, allowing participants to begin fundraising immediately after signing up.

Which Events Are Covered By The Agreement?

Enthuse will support fundraising across the complete Run 4 Wales portfolio. The events named in the announcement are:

• Cardiff Half Marathon
• CDF 10K
• ABP Newport Wales Marathon
• Porthcawl 10K
• Barry Island 10K
• Dell Technologies Management Challenge

The Cardiff Half Marathon remains the largest event in the portfolio and is described by Run 4 Wales as Wales’ largest mass-participation and multi-charity fundraising event.

What Did Run 4 Wales Say?

Matt Newman, chief executive of Run 4 Wales, said the organisation was proud that so many participants use its events to raise money for good causes.

As quoted by Business News Wales, Mr Newman said: “This partnership with Enthuse is all about delivering the biggest possible impact for charities, participants and their supporters by offering a simple and effective fundraising journey.”

He added: “In the short time we’ve worked with Enthuse, we’ve already seen significant fundraising growth which is why we’re delighted to announce an extension to the partnership until 2031. We’ve made great strides and we’re really excited by what we can achieve together in the coming years.”

What Did Enthuse Say?

Eddie Allenby, general manager at Enthuse, welcomed the extension and said Run 4 Wales had placed its trust in the platform to power charity fundraising across its entire event portfolio for a further five years.

As reported by Business News Wales, Mr Allenby said:

“The fundraising growth these events have seen since working together shows what’s possible when charities are put in the spotlight.”

He said charity-branded fundraising pages are automatically created when participants sign up, making it easier for them to begin fundraising. Mr Allenby also said Run 4 Wales events form a key part of fundraising plans for local and national charities in Wales and beyond, and that Enthuse intends to continue innovating to help charities raise more.

How Was The Partnership First Established?

Run 4 Wales first announced Enthuse as its official online fundraising partner in August 2024. At that stage, the organisations said the partnership would take effect from 2025 and would cover all Run 4 Wales events, including the Principality Cardiff Half Marathon.

The latest announcement extends that arrangement by five years, taking it through to 2031. The original partnership was reported by Run 4 Wales on 29 August 2024, while the extension was announced on 17 September 2026.

What Does The Extension Mean For Welsh Charities?

The agreement gives charities continued access to a fundraising system embedded within Run 4 Wales’s mass-participation events. For organisations that rely on runners, walkers and event participants to generate donations, the extension provides a defined platform arrangement through 2031.

Charity Times reported that Run 4 Wales events already generate more than £4 million annually for more than 90 charity partners. The Cardiff Half Marathon’s 71% fundraising increase between 2025 and 2026 was highlighted by both Run 4 Wales and Business News Wales as evidence of the partnership’s recent performance.

Background Of The Development

Run 4 Wales organises mass-participation sporting events across Wales, including road races and challenge events that combine athletic participation with charitable fundraising. Its portfolio includes the Cardiff Half Marathon, which the organisation identifies as Wales’ largest mass-participation and multi-charity fundraising event.

Enthuse provides digital donation, fundraising and event-registration services. The company became Run 4 Wales’ official online fundraising partner in August 2024, with the arrangement applying from 2025. The new agreement, announced on 17 September 2026, extends that relationship for five further years, until 2031.

The extension follows a period in which Run 4 Wales reported stronger fundraising results, particularly through the Cardiff Half Marathon. The event’s 71% rise in fundraising from 2025 to 2026 was the most prominent result cited in the announcement.

Prediction: How This Development Can Affect Charities, Runners And Supporters

For Welsh charities, the extension is likely to provide greater continuity in digital fundraising planning. Charities that already use Run 4 Wales events as part of their annual fundraising calendars can expect Enthuse-branded, co-branded fundraising pages and registration-linked fundraising tools to remain available through 2031.

For runners and participants, the arrangement is expected to make fundraising more immediate after registration. Because fundraising pages are created automatically through the event-registration process, participants should be able to begin collecting donations without setting up a separate fundraising account.

For supporters and donors, the co-branded pages may make it clearer which charity is being supported and which Run 4 Wales event the fundraiser is taking part in. Run 4 Wales and Enthuse say this approach is designed to strengthen awareness of good causes beyond event day.

For the wider Welsh events sector, the long-term agreement may encourage other mass-participation organisers to place greater emphasis on integrated fundraising technology. The reported 71% fundraising increase at the Cardiff Half Marathon provides a me