Key Points
- Wrexham University has reached a three-year agreement with the football coaching platform called Ultimate Player HQ.
- The students taking part in the football coaching programs of the university will have the opportunity to utilize the online coaching resources of the platform.
- Ultimate Player HQ offers thousands of animations of coaching sessions, session planning and other practical coaching resources.
- The students will be able to plan, conduct and improve their training sessions using the platform.
- Jordan Haskell, founder of Ultimate Player HQ, stated that this partnership will help connect the theory learned at universities with practical coaching skills.
- According to Sarah Hilton, senior lecturer in football and coaching science at Wrexham University, this collaboration will contribute to the development of the learning process and the practical coaching skills of the students.
- This partnership was announced in Wrexham.com on 3 November 2026.
Wrexham (Wales Times) November 03, 2026 – Football coaching students at uk/local/wrexham/">Wrexham University are to receive access to an online training platform under a new three-year partnership with Ultimate Player HQ, according to reporting by Wrexham.com.
The agreement will give students on the university’s football coaching courses access to Ultimate Player HQ’s digital coaching library and planning tools. As reported by Wrexham.com, the platform offers “thousands of animated coaching sessions along with session-planning tools and practical resources”.
Wrexham University’s official news service has also confirmed the partnership, describing it as an agreement intended to increase opportunities for students studying football coaching at the institution.
What will students be able to access?
Under the arrangement, students will be able to use the platform to plan, deliver and develop football training sessions. Wrexham.com reported that the resources are intended to support students’ practical coaching work alongside their academic studies.
Ultimate Player HQ describes itself as a football coaching platform offering animated session ideas, expert practice examples and planning tools for coaches working across different levels of the game. Its website says the service is designed to support coaches from grassroots football through to talent development settings.
The platform’s mobile application listing also says it provides access to thousands of categorised training sessions, organised by age group, ability level and training category.
Why has Wrexham University made the agreement?
The university says the partnership is intended to connect classroom learning with practical coaching experience. As reported by Wrexham.com, Sarah Hilton, senior lecturer in football and coaching science at Wrexham University, said the university was “really pleased” to be working with Ultimate Player HQ.
According to Wrexham.com, Ms Hilton said:
“The partnership gives our students access to industry relevant coaching resources and technology that can be embedded directly into their learning and practical coaching development.”
She added that the agreement was an example of connecting academic study with “the realities of coaching practice” and preparing students for careers within football.
Wrexham University’s own announcement similarly frames the deal as a way to provide students on its football coaching courses with access to the platform’s resources.
What has Ultimate Player HQ said?
Jordan Haskell, founder of Ultimate Player HQ, said the purpose of the partnership was to support the development of future football coaches. As reported by Wrexham.com, Mr Haskell said: “The aim of the partnership is to bridge the gap between academic learning and practical coaching, equipping students with the resources and technology to enhance their development and prepare for future careers within football.”
He also said the company was “delighted” to be working with Wrexham University, adding that the partnership gave Ultimate Player HQ an opportunity to support “the next generation of football coaches”.
The company’s website states that its mission is to help coaches create “engaging, purposeful, and enjoyable sessions” for players.
How does the platform work?
Ultimate Player HQ provides on-demand football coaching content, including animated sessions and planning resources. Its public website says it offers “thousands” of animated sessions on demand, alongside tools intended to help coaches plan and deliver training.
The company’s app listing says its UPHQ Watch service allows coaches and players to stream ready-made football training sessions. It says sessions are designed for a range of settings, from grassroots football to academy and professional environments.
The listing also says content is organised by age group, ability level and training category, and that new sessions are added regularly.
What does this mean for Wrexham University courses?
The partnership applies to students on Wrexham University’s football coaching courses. Wrexham.com reported that those students will be able to use the platform for session planning, delivery and development.
The university offers football coaching-related degree provision, including a BSc (Hons) Football Coaching and the Performance Specialist course. Its course page says the degree is designed in partnership with the Football Association of Wales and includes opportunities to work towards additional coaching qualifications.
The course page also says students learn practical coaching skills and develop an understanding of coaching at youth and senior level, as well as the physical and psychological preparation of players and teams.
Background of the development
Wrexham University and Ultimate Player HQ have entered into a three-year agreement that gives football coaching students access to the company’s online platform. The partnership was announced on 3 November 2026 and reported by Wrexham.com, with Wrexham University also publishing details through its official news channel.
Ultimate Player HQ is a football coaching platform based in Liverpool, according to its LinkedIn company profile. It provides ready-made and customisable animated coaching sessions, planning tools and coaching resources for clubs, universities, academies and individual coaches.
Wrexham University’s football coaching provision includes links with football organisations and practical coaching environments. Its course information highlights connections with Wrexham AFC and the Football Association of Wales, alongside opportunities to pursue coaching licences during the degree.
The new agreement adds a digital training-resource element to that provision. It does not, based on the available reporting, announce changes to course entry requirements, tuition fees, staffing or degree structures.
Prediction: How this development can affect students
For current and prospective football coaching students at Wrexham University, the partnership is likely to provide an additional practical resource for planning and delivering sessions. Students may be able to use the platform’s animated sessions and planning tools when preparing coaching activities as part of their studies.
For students preparing for coaching careers, access to industry-focused digital resources could support the transition from academic coursework to practical coaching environments. The university and Ultimate Player HQ both presented the agreement as a way to strengthen that link between study and professional practice.
For applicants considering Wrexham University’s football coaching courses, the deal may become one of the practical learning features associated with the programme. However, the published reporting does not state how the platform will be assessed, how frequently students will use it, or whether access will continue after graduation.
